Developing a solid funding strategy is crucial for a nonprofit’s long-term financial sustainability. However, many organizations fall into the trap of reacting to fundraising trends rather than planning strategically. Nonprofit leaders often face pressure to adopt various funding approaches—such as hosting galas, applying for grants, or launching viral campaigns—without considering their organization’s specific needs and capabilities. This article from The Bridgespan Group provides guidance for nonprofits of all sizes on building a sustainable funding strategy. While prior research has focused on larger nonprofits, smaller organizations can also benefit by balancing opportunistic fundraising with long-term planning to develop the necessary capabilities.