All organizations, regardless of size or focus, operate based on values that influence their interactions and effectiveness, whether or not these values are explicitly stated. To align values with mission and vision, it’s crucial to purposefully communicate them internally and build a consistent, values-driven voice that staff can share with stakeholders. TCC Group’s Leading with Values explores how values-based communication can enhance organizational impact while addressing systemic issues like inequity, climate change, and authoritarianism. The guide helps organizations identify core values, resolve conflicts between them, and embody these values in their work. By centering operations and communications around shared values, organizations can strengthen their mission, relationships, and effectiveness. Drawing on 40 years of experience, TCC Group provides practical strategies to ensure values are authentically lived and communicated, both internally and externally, to support long-term goals and tackle global challenges.