Find Your Tribe: Use Social Media to Build Audience Around Your Mission

This practical training resource helps mission-driven organizations use social media strategically to build and engage audiences around their cause. The presentation explores how social media fits within a broader communications and marketing strategy, how to identify and understand target audiences, and how to create content that drives engagement and action. Participants are guided through audience persona development, content planning, social media cadence, storytelling techniques, and partnership-based audience growth strategies. The resource emphasizes building authentic communities (“tribes”) around a mission and using social media as a tool to move supporters through a journey from awareness to advocacy